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Term Life Insurance by the Numbers

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Term Life Insurance by the numbers – what matters to you changes at every stage of your life. That’s why there’s life insurance. Canadians have a lot to protect when it comes to keeping their family financially secure – especially at different life stages. Major events like getting married, buying a home, having a baby or retiring can all increase the need for protection. Life can be confusing but it doesn't have to be. Did you know...

 CAA Member Exclusive Benefit: Your coverage will increase by 2% every year - at no extra cost to you (for up to 25 years).


1 LIMRA. "Canadian Billion Dollar Babf Revisited" 2014.
2 LIMRA. "Partiopants Report of canadian Individual Life Insurance Sales" 2017.
3 LIMRA. "Canadian Individual Insurance Salesledlnical Supplement" 2017.
4 Deloitte. ''Life Insurance Consumer Purchase Behavior" 2015.