Board of Directors

Board of Directors

Message from the Chair of the Board

Thank you, Members!

CAA earns the top spot as Canada’s most trusted brand

Earlier this year, CAA was named as the most trusted brand in Canada in the annual Gustavson Brand Trust Index. 

The index ranks consumer trust, factors affecting it, and the brands excelling at it. Established in 2015, by the University of Victoria’s Gustavson School of Business, the research examines the role of trust when it comes to consumer purchasing decisions. The index highlights how shared values, relationship management, and customer experience influence consumer trust. It also measures the relationships between brand performance, social equity, trust, and advocacy for brands in Canada.

This is the third consecutive year that CAA has been named the most trusted brand in Canada, beating out several hundred other prominent Canadian and international brands. Further, 
CAA finished first for the fifth year in a row in the insurance category.

“This honour recognizes the hard work and effort of our associates across the country, who put our 6.5 million Members first,” says Tim Shearman, president and CEO of CAA National. And I couldn’t agree more.

At CAA Saskatchewan, we proudly serve our approximately 184,000 Members who trust us with their travel, automotive, roadside assistance, and insurance needs. Add to that the many savings and benefits offered by your CAA membership.

We’ve been active in communities across Canada, including right here in Saskatchewan, for more than a century. In addition to our services, we also advocate on behalf of our Members – and the travelling public in general – on issues ranging from road safety to consumer protection.

We couldn’t have received this distinguished honour without you, our valued Members. And for that, I along with our board of directors, management and staff of CAA Saskatchewan sincerely thank you for your trust as we continue to work with you and for you, 365 days a year.

Brian Barber
Chair, CAA Saskatchewan
Board of Directors