Board of Directors

Board of Directors

Message from the Chair of the Board

Travel with Someone you Trust

Dust off the suitcase and let CAA help plan your next dream vacation

Board of Directors - Pat Friesen

This past May, I was thrilled when I learned CAA had been named the most trusted brand in Canada – for the second year in a row – in the annual Gustavson Brand Trust Index. For five years running, CAA has been rated one of Canada’s top two most trusted brands in the index. The organization has also held the top spot in insurance for four consecutive years. And this year, CAA finished first in two sub-categories of the index: communication and treatment of customers.

That’s very good news indeed, knowing that CAA Members, clients, and customers come first for insurance, travel, automotive, and roadside assistance service.

Speaking of travel, we know 2021 wasn’t a good year for going places. (For that matter, neither was 2020!) But 2022 looks more promising to check off a few bucket-list destinations. Like you, I’m very anxious to be able to travel safely. That’s why I contacted Melinda, my local travel consultant at the CAA Swift Current Store.

Melinda and the travel team have the professional experience to help determine what’s best for my family, answer my many questions, and recommend everything from hotel accommodations to flights to travel insurance. Melinda asked me for a list of destinations and places to explore in 2022 and said to leave the rest with her.

I trust CAA travel consultants’ expertise, knowledge, and great Member/customer service – of which gives me total peace of mind. Based on Melinda’s trusted travel findings, the only decision I have to make is when and where to travel.

I’m sure travel plans are on your mind too. That’s why I recommend visiting your local CAA Store to talk with a trusted travel consultant. If you aren’t comfortable meeting in person, they’re also available via phone or email.

To help inspire and inform your future travels, we’ve packed this issue with helpful advice. Brush up on travel insurance lingo (page 23); get advice from CAA travel consultant Marg Leitch about trip cancellation, travel credits, and more (page 22); and plan a Disney World vacation with our grownup guide to the park (page 31).

In closing, I must confess I’m saddened that my term as Chair of the CAA Saskatchewan Board of Directors is winding down. As I reflect on the past two years, I would like to thank my fellow board members, the executive team, and all the employees of CAA Saskatchewan for their dedication to always keeping our Members’ interests and safety top of mind. And to our valued Members, customers and clients: Thank you for your continued trust and support of CAA!


Pat Friesen
Chair, CAA Saskatchewan
Board of Directors